Why Lab Z?


the sad truth is...

Business often settles for mediocrity.

There are limited attempts to connect with customers, employees, brands, products or services, let alone on a deeper, emotional level.

As human beings, our initial responses are dominated by emotions. Products and services are purchased by people, not market segments, demographic categories, or personas. Real people work for organizations, not hierarchical boxes or titles.

Lab Z has designed a model that allows one to intentionally design for engagement on an emotional and sensory level; an authentic human experience.

Let us find you new opportunities for authentic, memorable and impactful engagement.



We believe in intentional design for the betterment of our community. We do this by producing a yearly experience called TEDxNaperville.   Learn how your organization can be a part of a global movement of new ideas.


Who we have worked with: