Designing for Tension

Tension and stress can be a powerful human emotion to design for.


You can tell people all day about your solution, but what about spending some effort to help your customers understand, no, feel the emotion of what your solution alleviates.

Virgin Airlines did this brilliantly to show how their airlines compare to others, not by highlighting their strengths and extolling the wonderful way they make you a calm, happy traveler, but by the opposite, letting you live minute by minute, an actual real-time experience of most competitors. r

Welcome to a 5 1/2 hour flight on Blah Airlines

If pressed for time (or don't wish to watch 5 1/2 hours) , here are a few quick entertaining clips.

3:45 (or so) bags

11:03 safety card